Like most comic distributers I invest a lot of energy contemplating the condition of the business and how to improve it – all things considered, honestly, how to make my little corner of it better. In the wake of investing a great deal of energy thoroughly considering it and examining what everybody sees to be the principal components prompting the destruction of comics (the wholesaler syndication, for instance), I understood what the most concerning issue and executioner truly is: the business.
I accept the majority of the issues that we experience “in the business” come from the actual business. Most importantly, comic organizations will generally distribute just for the people who are as of now in the business. Comic distributers as a rule focus on their showcasing towards the people อ่านการ์ตูน who are now here and makers will more often than not make item just for the people who are as of now knowledgeable in industry. Seldom does the prospect of getting new perusers actually at any point spring up, which is crazy. That would resemble Hollywood just making films for the people who work in film and TV. As weird as it sounds, this is by all accounts the mindset of the business overall.
Magazines like Cosmopolitan are design magazines, yet their crowd is the typical lady (or young lady) keen on style and not individuals from the actual business. Their publicizing extends past design industry exchange distributions and into the actual standard, where its purchasers live. Why short sell your books just to the 50,000 or so individuals from the dynamic comic local area and not go for a large number of individuals out there who appreciate activity motion pictures?
Comic distributers aren’t the only ones to fault, all things considered. Makers themselves are as large an obstacle to new readership as whatever else. To know why, investigate a cutting edge comic versus one from as late as even the mid eighties and you’ll see one extremely huge distinction. No, I’m not discussing paper or printing processes. The actual craftsmanship is the fundamental issue with comics. Strong, clear narrating has turned into a relic of times gone by. Another purchaser will find most current comics mixed up in light of the fact that the strong narrating of days past (alongside drains – recollect, full page drains on each page get befuddling) is gone.
Do you have at least some idea why a ton of new perusers are getting Manga titles? This is on the grounds that they are more straightforward to peruse than US ones. Indeed, even with the flipped design, most Manga has straight forward enough narrating that even the most unenlightened peruser can follow what is happening and which board comes straightaway. This can’t be said about most US titles (indy or standard). The way that the latest thing in the US is for over delivered, misguided PC shading, doesn’t help clarity by any means.
Comics and comic craftsmanship have become so ingrained the ones in particular who can stomach them are their sister-moms. However, it doesn’t need to be like that.
The overall population will understand comics in the event that you can get yourself out of the business mentality and begin making comics for perusers rather than for an industry more keen on John Byrne’s most recent social screw up than in purchasing your books.
A few spots to consider for your books (contingent upon its main interest group) are non-chain book shops, new age shops, record stores (Pinnacle is beginning to have an extraordinary choice of indy and little press ‘zines), libraries, corner markets, magazines with a comparable areas of premium, schools, neighborhood gatherings, (for example, the little coupon books you receive via the post office), region occasions (shows are an incredible spot), flea markets, arcades or game stores. There is an interminable rundown of spots that may convey your work assuming you let them in on it’s out there. You could need to go through a cash to publicize. Become acclimated to it. The familiar maxim, “you need to burn through cash to bring in cash,” is valid for any business.
Here are a few ways to make your books more open to general crowds:
1) Market your books beyond comic-explicit regions. Sort out who may be keen on your book and seek after those outlets. There are lots of spots out on the planet that might want to sell your comic…but they need to realize it exists first. I’ve had accomplishment at workmanship celebrations, swap meets, record stores, science fiction magazines and that’s only the tip of the iceberg. Get as inventive with your advertising and deals as you do with really delivering your book. It merits the additional work.
2) Dispose of full page drains on each page. Try not to fear negative space around your pages. It will really open up your pages and hold them back from looking confined.
3) Remember the drains! Cross-over boards are intriguing occasionally, however drains help to keep the workmanship clear and from mixing together. They’re additionally perfect for pacing in your narrating.
4) Assuming you will variety your books, don’t go for the over-delivered look that most comics use. It’s sloppy and indistinct. Take a gander at liveliness or puts like Disney Experiences for reference on shading. Most “cartoony” books are very much shaded in light of the fact that they need to ensure the work is promptly available to perusers, everything being equal. Only one out of every odd board should be a completely carefully painted work of “craftsmanship.”
5) Consider narrating. The main thing in a comic is that you don’t lose your crowd. On the off chance that anytime your perusers get befuddled regarding where to peruse straightaway, then, at that point, you’ve fizzled at your particular employment as a narrator. What’s more, recall, “style” is not a remotely good reason for poor narrating (or unfortunate work of art by and large, however that is a tirade for some other time)
6) Don’t have enormous blocks of text or exchange in each board. There’s an old unwritten rule in standard comics (and one that has been generally neglected or overlooked): never have in excess of 26 words in any inflatable or subtitle box. Anything over that and the words will run together, possibly making perusers skirt segments of what is on the page.
7) This one will make any comic gatherer recoil: dispose of issue numbers. Or on the other hand, in the event that you simply must have them, place them in the indicia as it were. Issue numbers are one of the huge obstructions for new perusers, particularly in periodical item like comic books. A peruser should have the option to come in on any issue and not need to stress over perusing 10 back issues to know what’s happening. Sure you can tell them there are different stories they can peruse (and, which will be accessible in collection), yet don’t make those accounts required perusing. Take cues from Cosmo (or Playboy’s) and simply have the month and year on each cover. Comics ought to be amusement most importantly. Escape the collectible outlook.
8) Fail to remember the mantra, “comics aren’t only for youngsters any longer.” It’s old, had out and is impact of capital punishment of the business. Makers have invested such a lot of energy attempting to demonstrate that comics can be for grown-ups that they’ve neglected to construct the up and coming age of fans by just making comics for more established fans who are as of now in comics. Without youthful perusers there is no future in the business. As a second piece of this idea, in light of the fact that your comic has grown-up language, bareness and realistic brutality doesn’t consequently make the book for grown-ups. Dizziness and “Extreme” scholars observe.
9) Be ready to take care of business and accomplish some work. Distributing is a business and, from the get go, you might wind up investing as much effort showcasing as you do making. That is not something terrible.
My blasphemy will end with this assertion: the best way to save comics might be to let the comic business, as it exists at the present time, wilt up and pass on. It’s out and about for all intents and purposes, with everybody hustling to tear anything that parts they can get from its still (scarcely) living body. The business isn’t the core of comics and didn’t make them, so set out to appear as something else. Put down the most recent issue of the comic business passing watch, Wizard. Overlook the partisan loyalty that an indy book will sell under 250 duplicates – there is a world beyond the Geppi strangle hold.
A touch of motivation for you: Clever’s primary title, the Framework, sells more than 5000 duplicates for each issue and 90% of that is beyond the comic business. Not terrible for a high contrast, standard style superhuman comic.
The world is a major, delightful spot brimming with possible new perusers. You simply need to branch out and track down them.